Li, Wanyu. “Study on the Influence of POP MART IP Co-Branding Strategy on Stratified Consumption Behavior of Young Female Consumers in First-Tier Cities”. Transactions on Social Science, Education and Humanities Research 15 (August 21, 2025): 53–59. Accessed June 12, 2026. https://metadata.wepub.org/index.php/TSSEHR/article/view/5673.