1.
Zhang C, Huang Y, Li L. The Impact of The Star Effect and E-Marketing Strategy in Basketball Events -Taking NBA and CBA as Examples. TEBMR [Internet]. 2024 Nov. 18 [cited 2026 Jun. 12];13:428-34. Available from: https://metadata.wepub.org/index.php/TEBMR/article/view/4518