ZHOU, Lun. A Research of The Impact of Strategic Alliance Co-operation Model on Brand Competitiveness - The Case of LEGO. Transactions on Economics, Business and Management Research, [S. l.], v. 11, p. 185–190, 2024. DOI: 10.62051/7b6ypk27. Disponível em: https://metadata.wepub.org/index.php/TEBMR/article/view/3476. Acesso em: 12 jun. 2026.